Posted by Mary Canady October 7th, 2009 .
Starting and Growing A Life Science Company
You’ve got an idea for a company or a product that you think is really great. What are the next steps? Whether you need funding to get started, or are ready to launch your product, understanding your position in the marketplace is the first step. Evaluating your competition, customers, and value proposition are necessary and require a comprehension of science, technology, and business. Fortunately, today’s ‘consultant-friendly’ atmosphere means that you have many tools at your disposal to help your company grow. Once you formulate a plan, understanding how traditional marketing and social media tools can work together synergistically is key for successful implementation. Developing an engaging web presence is vital and more accessible through integration of dynamic content and video, and it can be part of a larger public relations plan for any sized company.
We’ll spend a very interactive hour presenting this workshop during this San Diego Biotechnology Network event, and you’ll network with others with an interest in life science business development and marketing throughout the night. As always, you will be able to connect online before and after the event, and we’ll encourage you to share your ideas or desire to connect with others (feel free to leave a comment below or on the LinkedIn group discussion). You’ll leave with resources to help you take the next steps to bootstrap your biotech company, and the connections that will help you to move forward.
Mary Canady, Founder and Principal, Comprendia (Bio) (LinkedIn)
Lorna Neilson, Founder and Principal, inGENEuity (LinkedIn)
Steve Scott, CEO & (EIR at Connect) at Technology Acquisition Group (Bio) (LinkedIn)
David Welch, Senior Partner, WHITECOAT Strategies (Bio) (LinkedIn)
Some sponsorship opportunities are available, please contact us for more information.
Who: Biotechnology professionals in the greater San Diego area
What: San Diego Biotechnology Network’s October Bootstrapping Biotech Networking Event
When: Thursday, October 29th, 5:30-9:00 p.m.
Where: Tango Del Rey, 3567 Del Rey Street, San Diego 92109 (Directions below)
Cost: $20, including appetizers ($15 for Academics) +$5 at door (cash/check only)
For more information about the event: http://sdbn.org/october
Directions: From the North: South on Interstate 5, Exit Balboa Ave, Straight to 4th Traffic Light then left on Bunker Hill St. Building directly ahead 3 blks. From the South: North on Interstate 5, Exit Grand/ Garnet Ave, Straight to 3rd Traffic Light then right on Bunker Hill St. Building directly ahead 3 blks. Park on the street or in the structure just past Tango del Rey.