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Connect and Xconomy Present: The Rock Stars of Innovation 1 Stop Tour

Posted by sandiegobiotech March 2nd, 2012 .
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For the young entrepreneurs who work at the vanguard of innovation, there may be no more important topic to address in San Diego these days than the scarcity of venture funding. While venture funding...

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iPubSci: An Alternative to Unaffordable Science Journals

Posted by sandiegobiotech December 5th, 2011 .
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Advances in the biomedical sciences are highly dependent upon researchers having a clear understanding of the current state of knowledge. This information is primarily acquired by having access to...

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Into the Swarm: San Diego’s Swarmology Mines Online Conversations for Health Data

Posted by sandiegobiotech November 15th, 2011 .
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Swarmology, a San Diego provider of social media analytics for healthcare clients, is stepping into the light today, disclosing initial funding of $1.2 million and the debut of its website. The...

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Will Biotech Ever Again Captivate the Public Imagination, Like Facebook or LinkedIn?

Posted by sandiegobiotech May 16th, 2011 .
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Everywhere you look this spring, there are signs of bubbly enthusiasm for technology. Microsoft just paid $8.5 billion for a company that isn’t profitable. Facebook has racked up more than 600...

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Considering a Career in Biotech? How About Trying Computer Science Instead

Posted by sandiegobiotech May 2nd, 2011 .
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Sometimes biotech really feels like an industry in danger of being left behind. Take last Friday afternoon for example. I was at a networking reception at the University of Washington, chatting with...

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Open Source Biology Deserves a Shot

Posted by sandiegobiotech April 11th, 2011 .
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Gene sequencing has gotten incredibly fast and cheap, and researchers around the world are pouring huge volumes of genomic data onto their private servers, in the hope they will sift through it all...

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Instant Social Media for Life Scientists

Posted by Mary Canady October 4th, 2009 .
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socialmediaforscientistsbox

**Updated April 14, 2011**

A few times over the last week or so, I’ve been asked how many life science companies are utilizing social media. I decided to make a list, and I also have some hints and shortcuts for you so that you can get a head start. In this post, I am focusing on companies that have physical or software products for life scientists and biotech companies not classified as healthcare (e.g., Monsanto). Note that I also have some personal genomics companies listed–they’re a bit of a grey area, but personally I’m very interested in them, so I’m including them. I’ll also show you how to find scientists in social media and blogs, as the list would be too lengthy here. There is a very nice, complementary list of pharma and healthcare social media that can be found on Dose of Digital kept up expertly by Jonathan Richman. Both lists are dynamic, feel free to leave a comment below to add your company, and I know Jonathan is open to updates to his list.

Life Science Companies Using Social Media

You’ll notice that many of the companies listed below are small, as social media is a great way for them to get exposure inexpensively. The larger companies are starting to be more active, and I have talked with a few who are working out policies and procedures to implement. There are some great examples of companies providing interesting information and helping customers. Also, there are some companies who simply post special offers and don’t seem to ‘get it,’ but I’m sure in time, they will. If you want to get updates from all of the companies easily, check out the Shortcut section for the RSS feeds and email updates.

Life Science Companies in Social Media

Company Blog Twitter Other
23andMe http://spittoon.23andme.com/ 23andme Facebook
89 North http://89north.wordpress.com/ 89_North Facebook, LinkedIn
Accelrys http://blog.accelrys.com/ Accelrys Forum
Access Pharmaceuticals Accesspharma
Agilent Agilent
Alphalyse http://proteinanalysis.wordpress.com/ Alphalyse
Biocius http://blog.biocius.com/ RapidFireHTS
AMRESCO AMRESCO
Anal Tech http://www.blog.analtech.com/ iChromatography
Assay Depot http://blog.assaydepot.com assaydepot LinkedIn, FriendFeed
BioData http://blog.biodata.com/ BioData Facebook
BioRad http://www.cbt20.ca/, http://www.americanbiotechnologist.com/blog/ BioRadGenomics Facebook
Bio-Synthesis http://bio-synthesis.blogspot.com/
Conversant http://www.conversanthcs.com/blog/ conversanthcs Facebook
CoreRx http://www.corerxpharma.com/corerx_blog/ CoreRx Facebook
CYTOO http://blog.cytoo.com/ cytoo Facebook
deCODE http://decodeyou.com/ decodegenetics
EMD Chemicals EMD_Chemicals Facebook
Endogenics http://spittoon.23andme.com/ endogenics Facebook
Emerald BioSystems http://web.emeraldbiosystems.com/ reducentropy
Eton Biosciences http://etonbioscience.com/blog/ etonbio Facebook (Eton Bio)Facebook (My Gene Image)
Helixis helixisinc Forum, Facebook
Integrated DNA Technologies (IDT) idtdna
Lab Armor labarmor Facebook
Li-COR Biosciences IRDye
Life Technologies everydaycloning, everydayprotein, lifecorporation molprobes, LIFEjobs, IvgnSelect Facebook (Everyday Cloning, Life Technologies), Life Technologies Student Hotspot
Magellan BioScience magellanbio
Mendeley http://www.mendeley.com/blog/ mendeley_com Facebook
Metamolecular http://products.metamolecular.com/
MicroConstants MicroConstants
MO BIO Laboratories http://www.mobio.com/blog/ mobio YouTube, Facebook
Monsanto http://blog.monsantoblog.com/ monsantoco
Navigenics http://blog.navigenics.com/ navigenics Facebook
NextBio http://blog.nextbio.com/ NextBio
Neuromics http://neuromics.blogspot.com/ Neuromics
New England Biolabs http://epiexperts.com/ NEBiolabs, EpiExperts
novoseek http://blog.novoseek.com/ novoseek Facebook
OpenHelix http://www.openhelix.com/blog/ OpenHelix
Pathway Genomics http://blog.pathway.com/ pathwaygenomics
Plectix BioSystems http://blog.plectix.com/plectix_blog/ plectix
Promega http://promega.wordpress.com/ promega
Qiagen QIAGEN
R&DSystems http://rndsystems.blogspot.com RnDOffers, RnDSystemsStem Facebook
Ribomed http://ribomed.wordpress.com ribomed
Rosetta Design Group http://rosettadesigngroup.com/blog/
Sigma Aldrich http://chemblogs.com/sial_blog/, http://www.sigmabioblogs.com/ sigmaaldrich, YourFaveGene, HPLCSessions, wherebiobegins Facebook, YouTube
SciMercor scimercor
Stemgent Stemgent Facebook, YouTube
Waters WatersUPLC
Xcelience Xcelience


Shortcuts

When we had our ‘Social Media for Scientists‘ event in May, we discovered that many of you feel as though you don’t have the time for social media. How can we help? Well, nothing really substitutes for diving in and experiencing it yourself, but there are some shortcuts we can help you with. If you need help with RSS, check out this post/video.

Shortcuts for Scientists in Social Media

Area Details Required Accounts Links
Scientist Blogs There are many scientist blogs to choose from, too numerous to mention here. I suggest that you start with Science Blogs and Research Blogging. RSS reader or email Science Blogs RSS, Research Blogging RSS, Combined Email
Life Science Company Blogs We’ve set up an RSS feed and daily email for you. RSS reader or email RSS, Email
Life Science Company Tweets Ditto on row directly above. Note that there will be a lot of info in these emails. It really is best viewed by getting a Twitter account and following, but if this gets you started, go for it! You can also follow the Twitter list we’ve created. RSS reader, email, or Twitter account RSS, Email, Twitter List
Scientists on Twitter The easiest way to follow scientists on Twitter is to visit the ‘Twibe,’ log in, add yourself, and mouse over each name list and click on ‘follow.’ Warning: do not follow more than 100 people per day or you may be banished as a spammer. Twitter account Scientists ‘Twibe’ (thanks to David Bradley of ScienceBase and his original list)
Biotech on Twitter Ditto on row above, check out the Biotech ‘Twibe.’ Twitter account Biotech ‘Twibe’
Biotech on LinkedIn Tips and list of good LinkedIn groups to join for Biotech. LinkedIn Account Biotech on LinkedIn
Scientists on FriendFeed FriendFeed is a great tool for scientists to get together and discuss topics as a group. FriendFeed account Scientists on FriendFeed
Videos for Scientists A list of video resources for scientists. YouTube account (optional) Videos for Scientists
Social Media for Scientists Presentation to the SDBN May 2009 covering LinkedIn, Twitter, science blogs, and social bookmarking. Social Media for Scientists

NOTE: Spammers are everywhere, so use caution. If you begin to get ‘direct messages’ from the people we are suggesting to follow on twitter, simply unfollow and block them.

We hope that you find these resources useful, and feel free to comment or give suggestions below. There are other resources for scientists on social media, and we will try to cover them here–this is just a start. If you work for a life science company, now is a great time to get started, contact Comprendia for a free consultation to learn more.

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How Connected Are You?

Posted by Mary Canady September 8th, 2009 .
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connect

Many of you know I’m a big fan of Seth Godin, a real thought leader in social media. I’m reading a book of his called ‘Tribes,’ which talks about the need for people to come together with a common interest and towards a common goal (and I highly suggest the book). I realized that’s what we’re doing with the SDBN–utilizing the new tools available to create more communication among biotechnology professionals in the region. Seth suggests that one of the things that helps a Tribe to grow is to facilitate connections between members. We’re trying to create a feeling of community using the different venues, but we need your help! Please join, subscribe, and participate using the links below!

Join

linkedinlogoLinkedIn is a great site for connecting professionally, if you want to know more in general check this video out, and if you want to see how to use it in science/biotech see our earlier SDBN Social Media presentation. The SDBN LinkedIn group is currently the best way to connect. To date we have nearly 1900 members, and it is growing fast! My ‘dream’ is that you’ll use the advanced search (choose SDBN members) feature to find and meet with colleagues who may have interests that match your needs, and that new endeavors will result. We also hope it will be a place where you can post news, discuss, and interact. Please join today and send the link http://tinyurl.com/sdbiotech to your friends! The more it grows, the more we all benefit.
Our Facebook page will give you updates and also some ‘just for fun’ news, contests and posts. Join and send the link http://facebook.com/sdbiotech to your friends, too!


Subscribe

To be connected, I think it’s important to know what’s going on with San Diego Biotech. For this, we have created ‘San Diego Biotech’ specific feeds for you, including news, jobs, and blog posts (which include events as well). Here are examples of the news, jobs, and blog feeds you’ll receive. We’ve set up email updates, RSS feeds (more info on RSS) and twitter accounts in many flavors, take your pick!

Subscription Options

SDBN Blog, News, Jobs RSS Email  
SDBN Blog, News RSS Email Twitter
SDBN Jobs RSS Email Twitter
SDBN News RSS Email  
SDBN Blog RSS Email  



Participate!

Nothing connects people more than meeting face to face. Please attend our monthly events, they are very interactive and we always feature the hottest companies and topics. The next meeting is September 22nd, featuring Intellikine. Also, we encourage you to attend the other networking events in San Diego, check them out on our calendar or visit their websites which are listed on the right column. We also want to hear from you! Comment below, write a blog post, tell us who you are on twitter, etc. This is your group, tell us how it can connect you better and help you to meet your goals. We’ve toyed with the idea of putting forums or other ways for you to interact here on the site, suggestions welcome!

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Friendfeed: Life Scientists’ Biggest Little Secret

Posted by Mary Canady June 29th, 2009 .
One Comment

During our May 28th Social Media for Scientists (SMS) SDBN event, William Gunn talked about friendfeed as a useful tool for discussing science and learning. We polled the attendees before the event and found that they knew almost nothing about it, and had little interest in learning about it. We set up a friendfeed room for the group and frankly have not had much adoption.

So, what’s so great about friendfeed, why do we keep talking about it? Friendfeed aggregates all of your activity on social media, so that when you post anything on twitter, your blog, Flickr, etc. (58 social media applications are available), all of your connections there see it. Now, think of this used with a scientific ‘persona,’ if you will. You can share interesting articles, blog posts, presentations–some people even post data on Flickr–with your colleagues. Every post can be commented on, leading to interesting discussions. See this example of how friendfeed was used to stimulate and manage discussions regarding the conference, and the interest was so high that posts were thought to be spam!

Friendfeed takes it one step further, allowing you to form and join groups which focus on topics (see table below). You can benefit from group members’ posts, ask questions of the group, and take part in the discussions from any post. Scientists have been using the web to interact via forums and mailing list for a long time (we even discussed friendfeed vs. these older ways of communicating there). While someone pointed out that there is ‘nothing wrong with the old forums and mailing lists’ and that ‘you can post longer items using the old methods’ I see real value in the ’2.0′ forms of communicating such as friendfeed. With these types of social media, as with media such as twitter, often people post interesting observations that lead to unexpected comments and new directions–there is a level of serendipitous discovery that occurs. Also, because the groups are full of like-minded people, there is not much noise, and even discussions that are tangential to your work can be interesting. As William Gunn pointed out in our SMS presentation, you can also search all posts and comments from your friends or groups, leading to one of the most targeted web searches available (bing, eat your heart out).

One thing that I find incredibly interesting is that these groups can also become commentaries on larger issues. See the References Wanted group below–it is a repository for articles that scientists cannot access freely, and thus a commentary on the need for more open access science, paradigms that journals such as PLoS subscribe to. In addition, you’ll find that the scientists on friendfeed are keen to learn about new tools–see the Evernote Addicts group, a group dedicated to software for aggregating information that scientists (and others) find very useful. As with other types of social media, it is not clear what the lifetime of friendfeed’s relevancy will be, but you can be sure that the people here will be ahead of the curve in knowing what the ‘next big thing’ for scientists will be, even if it means moving away from friendfeed or being a ‘force’ to help change it.

As with other social media, the best way to learn is to try it yourself. I suggest signing up and subscribing to the groups below, getting email updates for convenience at first. We realize that some of you are still hesitant to join, and that’s OK. It turns out that Facebook and friendfeed have a lot of similarities, as a fan page can be set up for a group of people, and items can be posted on and discussed among members. We set up a SDBN fan page for this purpose, become a fan and start posting and interacting! We hope that it will give you a ‘taste’ of ‘serendipitous scientific social media’ and that you’ll be inspired to participate in tools such as friendfeed. We’ll also continue to help you learn more about the tools for science in social media through blog posts and events. As we mentioned at the SMS event, participating in social media gives you a way to get a ‘leg up’ from your colleagues in real time, and we think that once you start experiencing it, you’ll be as hooked as we are!

P.S. On friendfeed there is even a discussion on this post!

Friendfeed Groups for Life Scientists: Some Examples

Group Members Description
The Life Scientists 949 A room for all the life science types on FriendFeed (and everyone we’ve co-opted). Topics tend to focus on bioinformatics and computational biology, but discussion from any area in biological sciences is welcome.
Science Online 333 A room dedicated to online scientific communication. Previously: Science Blogging 2008.

Biology

51 Biology

Science News

197 News and discussion about interesting topics from the world of science.
References Wanted 93 This is a room to document the harm caused by closed/toll-access publication by collecting hard data to answer the frequent anti-OA attack "everyone has all the access they need already". Post here citations to journal articles you’d like to read/need for your work, but can’t get without paying a fee.
ScienceOnline 135 ScienceOnline09 – formerly known as Science Blogging Conference – will meet again in NC in January. 200+ people (and many more virtually) will discuss how the Web changes the way science is communicated, published, taught and done.
Evernote Addicts 1,193 For anyone who uses and loves Evernote. Discuss how you use it, what you’d like to see it do, and generally how it’s made your life better and more organized.
San Diego Biotechnology Network 18 Biotechnology professionals living/working in the greater San Diego area.


Don’t see a group that interests you? Search the friendfeed groups for your research area or anything you’re interested in, or start your own!

Posted by Mary Canady of Comprendia, which helps life scientists and the industry improve communication through social media and marketing strategies. Special thanks to Sally Church of Icarus Consultants & PharmaStrategyBlog for helping with the list of groups, and to the friendfeed life scientists group, who let this ‘marketer in scientist clothing’ participate in the group. Also thanks to William Gunn, for help and convincing me to persist with friendfeed even though I didn’t ‘get it’ at first.

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