Articles tagged with: linkedin
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Many of you know I’m a big fan of Seth Godin, a real thought leader in social media. I’m reading a book of his called ‘Tribes,’ which talks about the need for people to come together with a common interest and towards a common goal (and I highly suggest the book). I realized that’s what we’re doing with the SDBN–utilizing the new tools available to create more communication among biotechnology professionals in the region. Seth suggests that one of the things that helps a Tribe to grow is to facilitate connections between members. We’re trying to create a feeling of community using the different venues, but we need your help! Please join, subscribe, and participate using the links below!
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To be connected, I think it’s important to know what’s going on with San Diego Biotech. For this, we have created ‘San Diego Biotech’ specific feeds for you, including news, jobs, and blog posts (which include events as well). Here are examples of the news, jobs, and blog feeds you’ll receive. We’ve set up email updates, RSS feeds (more info on RSS) and twitter accounts in many flavors, take your pick!
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Participate!
Nothing connects people more than meeting face to face. Please attend our monthly events, they are very interactive and we always feature the hottest companies and topics. The next meeting is September 22nd, featuring Intellikine. Also, we encourage you to attend the other networking events in San Diego, check them out on our calendar or visit their websites which are listed on the right column. We also want to hear from you! Comment below, write a blog post, tell us who you are on twitter, etc. This is your group, tell us how it can connect you better and help you to meet your goals. We’ve toyed with the idea of putting forums or other ways for you to interact here on the site, suggestions welcome!
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I was talking with good friend Julie Wright of (W)right On Communications and she surprised me by telling me that she considers me the “San Diego Biotechnology Channel.” What she meant by this is that she looks to me for news and information about Biotech in the region. I was very flattered and realized that my work with the SDBN and doing things like sharing news on Twitter has been worth it. I also realized that in this world of crumbling media outlets and noisy social media, that being a ‘channel’ for others can make you very useful and advance your career.
I started realizing that I too have channels that I depend upon for timely and meaningful information. My friend Sally Church is, among other things, an oncology expert, and she is very active on Twitter. When she posts a link regarding cancer news or research there, I trust that she is passing it on because she read the content and that the information is accurate and relevant. Through Twitter and her excellent blog, she is my ‘oncology channel.’ Jack Pincus, also on Twitter, always posts useful news about biotechnology, I almost always ‘retweet’ his information–he is my ‘biotechnology news channel.’ (I’d better be careful, I’m telling you all my secrets!) William Gunn is knowledgeable in many areas, and broadcasts on several channels: science, social media, cajun food ;). Speaking of which, I would be lost without local writer and foodie Caron Golden, who is my ‘food channel,’ giving me advice on recipes and restaurants.
My point? These people are important to me in understanding the sometimes noisy world of news and information these days, and I turn to them often to help me with questions or projects related to my business. Regardless of your objectives, whether they include landing a job or being a successful entrepreneur, becoming a ‘channel’ for others can gain you more exposure, collaboration, and success.
How do you become a channel? Allow me to climb upon my soapbox for a bit. Today, the possibilities of combining your scientific (or other) expertise with social media give you many opportunities to become a channel. Your channel is simply related to your objectives and interests. Want to land a job at a green tech company? Become the green tech channel! Get a Twitter account, start a blog (or blog here), start a LinkedIn group, or begin by participating on existing blogs or groups.
You can certainly try to be a ‘channel’ without social media (and many are), but it will definitely give you a leg up and a medium for your broadcast. Even if there are already existing channels in your area, don’t beat them, join them, add your own ‘flavor,’ and make new connections. The beauty is that you’ll learn a lot about the subject in the process, and you’ll meet others in your chosen area. We also covered the similar idea of determining your ‘positioning’ in the Biotechnology Marketing 101: You First (PDF) presentation on the Comprendia website. As we also discussed in the Social Media for Scientists presentation, our advice is simple: Just Do It!
Posted by Mary Canady, Founder of Comprendia, where she broadcasts the ‘biotechnology marketing’ channel, helping small to mid-size companies become more market-driven for long term growth. Special thanks to Julie Wright for being the inspiration for this post.
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I recently looked over a company presentation for a friend and noticed something that I see a lot from scientists: she was being too modest in stating her reputation and abilities. When I pointed it out, it seemed as though I was suggesting that she should brag, a fate worse than death it appeared. Now, we all knew the jerk in grad school who acted like s/he can and did do everything, winning the favor of the advisor and not giving credit to others in the lab. I am not suggesting that scientists should overstate their abilities, but rather, be more confident and clearly communicate their skills and how they can benefit others.
I see this change in attitude being beneficial at many levels. On a personal level, scientists should think about what they’re good at early and often, and how to communicate it (also, if distinguishing talents don’t emerge, that needs to be worked on as well!). This is good for a scientist in developing his or her scientific progress as well as landing a job that fits well and positions them for maximum growth. See Comprendia’s Biotechnology Marketing 101: You First presentation for more hints on finding and communicating your ‘value proposition.’
Additionally, I see biotechnology as a whole benefiting from more confident, self-realized scientists. If companies find it easy to identify qualified candidates, either because they clearly post their abilities on LinkedIn or give great interviews, they save time and end up with employees who are a great fit and can communicate well. I also see scientists at companies being too modest at all levels, it doesn’t always ‘go away’ when a scientist leaves academia or reaches upper management. See Comprendia’s Biotechnology Marketing 101: Your Company for more details on clearly defining and communicating the value proposition of your company. Your business, science, and employees will all benefit when it is clear what your company excels at.
Who benefits when scientists are too modest? I can’t think of anyone. As long as you give credit where credit is due, and help others, you should realize that knowing and communicating your talents is the best way to advance the field. If you’re worried that you’re exaggerating, by all means ask for advice from some colleagues. Any fears about appearing too arrogant will likely be allayed by people who know you or your company, and they may even tell you that you’re still understating your abilities!
I sometimes feel as though I’m on the ‘other side’ of science since I concentrate on marketing, but I think I’ve got a good perspective on the importance of communication for success in biotechnology and life sciences. Success by any one of us means more success for all of us. Remember that many younger scientists are benefiting and learning from your science and your achievements–why understate them? As life scientists, we don’t have a Hippocratic Oath regarding our responsibilities to society, but maybe we should. Feel free to leave your ideas for one below!
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THANKS to everyone for last night’s Social Media for Scientists event! I’ll post more info soon, but if you’re logging on looking for the ‘preso’ it can be found here: http://sdbn.org/smpreso
Join the friendfeed group too! http://friendfeed.com/sdbn
More soon…
Mary
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SDBN’s May Event: Building a network and using your knowledge to advance your career and science
Want access to a network of tens of thousands of scientists who you can help you advance your career? Learn about your peers’ work in real time, and discuss it with them? We’ll spend part of the night covering LinkedIn, Twitter, blogs, FriendFeed, and examples specific to life science and biotechnology during this networking event. We’ll introduce you to new resources and ideas which are revolutionizing science communication. This event will be customized to your needs: we’ll ask you what you want to learn about before (and even during!) this very interactive event. You’ll have time to ask questions and network throughout the event, and go home with resources and a plan to get a jump start with these exciting new tools. Sign up now to reserve your spot, and we’ll see you May 28th!
About the Presenters
Mary Canady began 20 years ago as a bench scientist in biochemistry and moved to the business side of biotechnology 10 years later, working at life science companies including Invitrogen and Calbiochem. In 2008 she founded Comprendia, a company specializing in helping biotechnology and life science companies grow through strategic marketing and business development. She recently started the San Diego Biotechnology Network (SDBN) a ‘2.0’ generation networking group, facilitating interactions through monthly events combined with online media such as LinkedIn, Twitter, and blogs. (Mary’s LinkedIn Profile)
William Gunn did his doctoral studies at Tulane University on Bone Repair Using Human Multipotent Stromal Stem Cells. During his studies he explored social media and helped found the Friendfeed Life Scientists room, where over 700 scientists share information and collaborate to solve problems daily. He moved to San Diego in 2008 to pursue science and social media, and works for Genalyte developing molecular diagnostics assays. He also works with Mendeley, an academic reference management service, where he helps researchers leverage social media tools for collaboration and discovery.(William’s LinkedIn Profile)
Sponsored by
About Proven
PROVEN is an employee owned Consulting, Staffing and Solutions firm based in San Diego, CA. Our customer centric approach focuses on the needs of our clients and candidates. We provide flexible consulting and contingent staffing solutions in the areas of Scientific, Clinical, Information Technology, Engineering and Finance & Accounting on a direct-hire, contract-to-hire, and contract basis.
May Event Flyer (PDF)
Event Details
Who: Biotechnology professionals in the greater San Diego area
What:Social Media for Scientists: San Diego Biotechnology Network’s May Networking Event
When: Thursday, May 28th, 5:30-9:00 p.m.
Where: Tango Del Rey, 3567 Del Rey Street, San Diego 92109 (Directions below)
Cost: $20, including appetizers ($15 for Academics) +$5 at door
Contact: http://sdbn.org/contact
For more information about the event: http://sdbn.org/may
Directions: From the North: South on Interstate 5, Exit Balboa Ave, Straight to 4th Traffic Light then left on Bunker Hill St. Building directly ahead 3 blks. From the South: North on Interstate 5, Exit Grand/ Garnet Ave, Straight to 3rd Traffic Light then right on Bunker Hill St. Building directly ahead 3 blks.
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The San Diego Biotechnology Network is a next generation organization dedicated to helping people connect better than ever before. What makes it different? Well, for starters, members can interact easily both online and face to face, making your connections more powerful and easy to maintain than ever before. You can leverage this group in many ways, and the fact that it has 1000+ members (and growing fast) means that you have a lot of power! Here are 7 ways you can get the most out of the SDBN:
- You can contact anyone else in the LinkedIn group directly through LinkedIn. We’ve been careful to allow only Biotech professionals in the greater San Diego area. Let’s say you want to contact someone at a particular company. To find someone who works there within the group, use the LinkedIn advanced search, fill in the company, and select the SDBN from the ‘Groups’ selection on the right. You can even offer to meet someone you’d like to connect with (either in the group or out) at the next event, or list a specific request to the discussion board (e.g. ‘looking to meet others with Stem Cell startup ideas’).
- Attend the events. There is no substitute for meeting people face to face. Benefits? Grow your network literally overnight. Collect business cards and ask people to connect. There is no better way to find out what is going on in San Diego Biotech. Our April event is a great place to start, Regulus Therapeutics will be our featured company, and will talk about microRNA therapeutics.
- Consider contributing more to group discussions on LinkedIn. See an interesting news item? Post it! Have a question about San Diego Biotech, or Biotech in general? Post it! Just be careful to not be too self-serving, people can be put off.
- Volunteer. Want to meet nearly everyone at an event? Volunteer to work the registration table. There’s no better way to connect and become recognizable to those at the event. We’ll even give you free admission and you’ll be free to mingle after the ‘rush.’
- Tell us how to make it better. We have many ideas to make the SDBN the most engaging and empowering group possible, and input from you helps a lot! Some of the ideas we’ve thought of are charity events, focus groups, more workshops, and entrepreneur/VC challenges. We’re going to send out a poll soon, but why wait? Tell us on our contact form or leave a comment below.
- Visit the SDBN site often to catch up on news, jobs, and events. We’ve created feeds and resources specific to San Diego Biotech:
- News: http://sdbn.org/news
- Jobs: http://sdbn.org/jobs
- Company Directory: http://sdbn.org/directory
- Calendar: http://sdbn.org/calendar
You can also follow us on twitter at @sdbn & @sdbnjobs to get updates as they happen, and communicate with other SDBN members.
- Invite others to join the group! The bigger the SDBN gets, the more we all benefit. Just send them to http://sdbn.org/signup or to the LinkedIn Group at http://tinyurl.com/sdbiotech
In summary, we hope that you continue to explore and find ways to help us make this group as useful as possible. One thing to keep in mind for social media in general, is to behave online as you would in person. Nobody likes a person that spends the whole time talking about themselves in person, and the same goes online. You’ll get a lot more out of the SDBN if you contribute to it–this could be ‘paying it forward’ with introductions for people, leaving helpful posts and comments, or volunteering. In May, we’ll be presenting a workshop on Social Media for Scientists, including tips and pointers for using it for your career, your science, and your company. Also, check out Comprendia’s Biotechnology Marketing 101 Blog and Presentation Series for tips on using the principles of marketing to get an advantage in several different areas. Stay tuned and let us know how we can help!
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