MarketingRx roundup: Pharma marketers grab screen time at Grammy Awards; Boehringer adds new Jardiance TV ad

What was (pharma) made for? Billie Eilish’s anthem for the “Barbie” movie scooped up song of the year and a 3-minute rendition at the Grammy Awards on Sunday, but pharma marketers got even more screen time in between the golden gramophone handouts. Pharma clocked a total of 7.5 minutes in…
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