SDBC event – Road to Commercialization : Jun 13, 2019

Road to Commercialization 2019: Customer Discovery & Validation to the Term Sheet: Lessons Learned
Can certain value propositions kill your business? How well do you really know your target end-user market and stakeholders, their buy-in motivations and behavior? Why do investors, federal SBIR/STTR grant proposal reviewers, and prospective business partners pay so much attention to HOW your commercialization plan and its business model were conceived?
In this workshop, you will learn how to:

Discover and generate the right business models critical to your venture start-up?s success
Recognize and respond to market and investor buy-in behavior; activate decision-making motivators
Validate stakeholder and customer end-user requirements before cash investment & launch
Form distinguishable value propositions for multiple stakeholders possessing disparate needs
Develop key market relationships, sales channels, revenue model, & business partnerships
Influence strategic investors, corporate venture capital, and business alliances as capital sources presenting different requirements

Register here https://sdsbdc.ecenterdirect.com/events/12181

From Jun 13, 2019 12:00AM to Jun 14, 2019 12:00AM at University of San Diego, 5998 Alcala Park, San Diego, CA 92110, USA