April 29th SDBN Biotech Journalism Panel: How Can We Improve Life Science Funding Through Better Communication?

SanDiegoBiotechFundingSan Diego?s biotech hub is both comparable and distinguished from other regions such as Boston and San Francisco. A recent report ranked us highly compared to other life science clusters and attributed the success to our cohesiveness as a community, but also noted that our funding is far behind the Boston and San Francisco regions. In addition, sequestration threatens to impact not just our academic institutions, but the research and intellectual property that fuels our industry.

Our 400 biotech companies and 5 major research institutions are covered in only a handful of news stories every week. Local life science press releases detailing exciting advances sometimes go unnoticed, likely due to shifts in today’s media landscape. Could we be attracting more funding by expanding our communication efforts to reach the public and the broader investment community as well? Could we also be attracting more large companies to open facilities here, improving our biotech economy and progress? Let’s start a discussion with top journalists on how we could improve our funding through better communication of our value as a leading biotech hub. Click here to register and join the discussion!

Questions for discussion:

  1. How do we better reach the public, investors, and companies to affect change?
  2. What features unique to our region may be preventing more open communication models?
  3. How can we convince busy researchers about the importance of communicating their findings?
  4. Could crowdfunding, which asks the public directly to fund research, work in San Diego?
  5. As always, we’ll get questions from you during registration and we’ll have many researchers, company representatives, and writers in the audience to facilitate a lively discussion. We hope new alliances will be formed which will improve our region’s profile. This event is being co-planned with ScienceOnline San Diego, an organization dedicated to promoting online science communication. You’ll network with science communication thought leaders, journalists, entrepreneurs, and others passionate about growing life science research and business in San Diego, click here to register.


    Heather Chambers Heather Chambers, Associate Director of Public Relations and Communications, CHI-California Healthcare Institute
    Bradley Fikes, Biotechnology Reporter, San Diego Union Tribune
    Brian Orelli Brian Orelli, Freelance Writer (The Motley Fool, BioWorld, Nature Biotechnology, and other publications)
    Cara Santa Maria Cara Santa Maria, Science Communicator and Former Science Correspondent for the Huffington Post
    carin-headshot-with logos-web-2010 Carin Canale-Theakson, Panel Moderator and Founder of Canale Communications




    Sponsorships are still available, contact us soon for more details.



    Event Details

    Who: Life science researchers and professionals in the greater San Diego area
    What: April 29th SDBN Biotech Journalism Panel: How Can We Improve Life Science Funding Through Better Communication?
    When: Monday, April 29th, 2013, 5:30-8:30 p.m.
    Where:Green Flash Brewery Tasting Room, 6550 Mira Mesa Boulevard San Diego, 92121 (directions below)
    Cost: $25/20 (Academic), $50 for recruiters, dinner provided, beer and soda available for purchase.
    Contact: https://sdbn.org/contact
    For more information about the event: https://sdbn.org/april
    Directions: From the west: From the 805 North or South exit Mira Mesa Blvd, head east for 2.0 miles, the Green Flash Tasting Room will be on the left/north side of the street at Flanders Drive. From the east: From the 15 North or South exit Mira Mesa Blvd, head west for 3.6 miles, the Green Flash Tasting Room will be on the right/north side of the street at Flanders Drive.
    Parking: The Green Flash lot holds about 70 cars, so come early and carpool if you’d like to park there. You can also park on the street, but be very mindful that there are some poorly marked ‘no parking’ areas, especially on Sequence where there is a center lane.

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